About Us

Founded in 1967 in Seattle, JanSport has spent over half a century creating backpacks and gear designed for adventure, everyday life, and everything in between.

What began as a simple idea—to design a better backpack—quickly grew into a global brand trusted by generations. Inspired by the spirit of exploration and the outdoors, our founders set out to build products that are functional, durable, and ready for any journey.

From mountain trails to school campuses, JanSport has been part of countless stories. In the early days, students began using our hiking packs to carry books across campus, giving rise to the modern daypack. Since then, we’ve continued to design products that support both everyday routines and new adventures.

At our core, we believe great products should last. That’s why our backpacks are built with durability, versatility, and reliability in mind—so they can go wherever you go and carry what matters most.

As a global brand, we are also committed to doing things the right way. We uphold high standards for ethical manufacturing and responsible practices, ensuring that our products are made with care for both people and the planet.

More than just a backpack company, JanSport represents freedom, self-expression, and the journey of discovering who you are. Wherever life takes you, we’re here to go along for the ride.